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Please use this identifier to cite or link to this item: https://libeldoc.bsuir.by/handle/123456789/43955
Title: Product placement
Authors: Krishtafovich, K. D.
Keywords: материалы конференций;product placement;embedded marketing;advertisement
Issue Date: 2021
Publisher: БГУИР
Citation: Krishtafovich, K. D. Product placement / K. D. Krishtafovich // Проблемы экономики и информационных технологий : сборник тезисов и статей докладов 57-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 19-21 апреля 2021 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2021. – С. 311–313.
Abstract: General information about product placement, its types, and ways to use it in movies are contained in this thesis. Some examples of product placement, its advantages and disadvantages are also included as well as research on the effectiveness of product placement.
URI: https://libeldoc.bsuir.by/handle/123456789/43955
Appears in Collections:Проблемы экономики и информационных технологий : материалы 57-й научной конференции аспирантов, магистрантов и студентов (2021)

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