Software support of some processes of development of mobile interactive ads

Abstract

Developing mobile interactive advertising in a game format involves several labor-intensive processes. One such process is uploading the necessary images from a psd file. This file is typically provided by designers or directly by the customer. The purpose of uploading these images is to prepare them for the subsequent layout of the advertising application’s screens. To speed up the process of developing interactive advertisements, a psd-parser was selected, tested and integrated into the workflow; an application that uses the psd-parser to generate images from layers of psd-files and create pixi containers based on them was designed and implemented.