The psychological and behavioral impact of contactless payment systems on consumer decision-making

Abstract

This paper investigates the impact of contactless payment systems on consumer behavior and decision-making. Through NFC technology, these systems offer convenience and speed, significantly affecting spending habits and financial management. The study analyzes psychological effects such as the reduced «pain of paying» and increased impulsive purchases, addressing both the benefits and challenges, including security concerns and financial literacy. By reviewing existing literature and empirical studies, the research provides insights for businesses, policymakers, and researchers to promote responsible usage and enhance consumer protection.