| DC Field | Value | Language |
|---|
| dc.contributor.author | Danko, P. S. | - |
| dc.contributor.author | Kuzmiankou, I. A. | - |
| dc.coverage.spatial | Минск | en_US |
| dc.date.accessioned | 2025-07-17T06:33:08Z | - |
| dc.date.available | 2025-07-17T06:33:08Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.citation | Danko, P. S. Evolution of advertising: impact on our lives and privacy issues / P. S. Danko, I. A. Kuzmiankou // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 61-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 20–25 апреля 2025 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2025. – С. 707–708. | en_US |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/60791 | - |
| dc.description.abstract | This paper examines the concept of digital footprints and the privacy concerns they raise in the online environment, particularly in the context of personalized advertising. As digital technologies evolve, brands face ethical challenges related to data collection and usage, prompting consumers to seek greater transparency and control over their personal information. Striking a balance between effective advertising and strong privacy protections is crucial for building trust in the digital marketplace. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | БГУИР | en_US |
| dc.subject | материалы конференций | en_US |
| dc.subject | digital technologies | en_US |
| dc.subject | advertising | en_US |
| dc.subject | confidentiality | en_US |
| dc.title | Evolution of advertising: impact on our lives and privacy issues | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 61-й научной конференции аспирантов, магистрантов и студентов (2025)
|
