Customer journey map for african students considering BSUIR in Belarus

Abstract

This journey map specifically targets African students who are considering pursuing higher education abroad, particularly in engineering, information technology, related technical fields as well as e-economy. These students come from diverse backgrounds, but they share common goals: achieving high-quality education, gaining international exposure, and securing better career opportunities. The map takes into account the unique challenges and considerations faced by African students, such as financial constraints, visa issues, cultural differences, and the need for a strong support system in a foreign country. Understanding these factors is crucial for BSUIR to position itself as an attractive and viable option for these students.