Analysing the effectiveness of online advertising: economic indicators and trends

Abstract

This article examines the effectiveness of online advertising through a comprehensive analysis of key economic indicators and emerging trends. As digital marketing continues to evolve, understanding the impact of online advertising on consumer behavior and business performance becomes increasingly critical. We investigate various metrics such as return on investment (ROI), click-through rates (CTR), conversion rates, and customer acquisition costs, providing a quantitative framework for assessing advertising effectiveness. Additionally, we explore the influence of technological advancements, such as artificial intelligence and machine learning, on optimising advertising strategies.