| DC Field | Value | Language |
|---|
| dc.contributor.author | Korolev, N. V. | - |
| dc.contributor.author | Klimovich, V. V. | - |
| dc.coverage.spatial | Минск | en_US |
| dc.date.accessioned | 2025-07-24T11:24:24Z | - |
| dc.date.available | 2025-07-24T11:24:24Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.citation | Korolev, N. V. Chatbots analysis and application in digital marketing / N. V. Korolev, V. V. Klimovich // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 61-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 20–25 апреля 2025 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2025. – С. 652–655. | en_US |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/60985 | - |
| dc.description.abstract | This paper explores the transformative role of chatbots in digital marketing, emphasising their effectiveness in enhancing
customer satisfaction, streamlining operations, and facilitating personalised interactions. It examines the benefits o f chatbot
implementation, such as custom er support, lead generation, and operational efficiency, while addressing potential challenges, including
limitations in understanding complex queries and the need for ongoing maintenance | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | БГУИР | en_US |
| dc.subject | материалы конференций | en_US |
| dc.subject | Chatbots | en_US |
| dc.subject | social media | en_US |
| dc.subject | technology | en_US |
| dc.subject | business | en_US |
| dc.title | Chatbots analysis and application in digital marketing | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 61-й научной конференции аспирантов, магистрантов и студентов (2025)
|
