Gamification as an effective method for managing user engagement in mobile applications

Abstract

This article examines the concept of gamification in mobile apps, focusing on how game elements like points, badges, leaderboards, and challenges enhance user engagement and motivation. It covers the application of gamification in sectors such as health, education, and productivity, explaining its impact on user behaviour through psychological principles like competence, autonomy, and relatedness. The article also highlights the potential risks of poorly designed gamification systems and emphasises the importance of tailoring gamified experiences to different user groups to ensure long-term engagement and success in mobile app development.