| DC Field | Value | Language |
|---|
| dc.contributor.author | Medvedeva, K. V. | - |
| dc.coverage.spatial | Минск | en_US |
| dc.date.accessioned | 2026-08-12T05:43:02Z | - |
| dc.date.available | 2026-08-12T05:43:02Z | - |
| dc.date.issued | 2026 | - |
| dc.identifier.citation | Medvedeva, K. V. The persuaded mind: how advertising algorithms reconfigure our thought patterns / K. V. Medvedeva // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 62-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 13–17 апреля 2026 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2026. – С. 770. | en_US |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/65376 | - |
| dc.description.abstract | This paper examines how advertising algorithms influence cognitive processes and consumer behavior. The theoretical framework draws on perception psychology and neuromarketing. The empirical basis is an original survey identifying behavioral reactions to advertising content. The study analyzes mechanisms of advertising impact on memory and attention, the phenomenon of banner blindness, and the unconscious shaping of consumer preferences. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | БГУИР | en_US |
| dc.subject | материалы конференций | en_US |
| dc.subject | advertising algorithms | en_US |
| dc.subject | advertising influence | en_US |
| dc.subject | behavioral analytics | en_US |
| dc.subject | digital manipulation | en_US |
| dc.subject | algorithmic influence | en_US |
| dc.subject | psychological influence | en_US |
| dc.subject | personalized advertising | en_US |
| dc.subject | information environment | en_US |
| dc.subject | media technologies | en_US |
| dc.title | The persuaded mind: how advertising algorithms reconfigure our thought patterns | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 62-й научной конференции аспирантов, магистрантов и студентов (2026)
|
