| DC Field | Value | Language |
|---|
| dc.contributor.author | Ramaniuk, Y. I. | - |
| dc.coverage.spatial | Минск | en_US |
| dc.date.accessioned | 2026-08-12T07:59:19Z | - |
| dc.date.available | 2026-08-12T07:59:19Z | - |
| dc.date.issued | 2026 | - |
| dc.identifier.citation | Ramaniuk, Y. I. AI-generated pictures in digital marketing and consumer perception / Y. I. Ramaniuk // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 62-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 13–17 апреля 2026 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2026. – С. 780–782. | en_US |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/65384 | - |
| dc.description.abstract | This paper investigates consumer reactions to AI-generated versus authentic photographic imagery across three marketing sectors. A survey of 37 students revealed a consistent preference for authentic photography in terms of perceived realism and purchase intent. The study concludes that AI-generated visuals carry a measurable trust risk in advertising, while AI tools remain highly effective in supporting analytical and operational marketing functions. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | БГУИР | en_US |
| dc.subject | материалы конференций | en_US |
| dc.subject | digital marketing | en_US |
| dc.subject | consumer perception | en_US |
| dc.subject | artificial intelligence | en_US |
| dc.subject | visual content | en_US |
| dc.subject | marketing strategies | en_US |
| dc.subject | visual impact | en_US |
| dc.subject | digital advertising | en_US |
| dc.title | AI-generated pictures in digital marketing and consumer perception | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 62-й научной конференции аспирантов, магистрантов и студентов (2026)
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