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Title: Информационные модели психологического влияния рекламы на потребителя
Authors: Вайнштейн, Л. А.
Keywords: материалы конференций
информационные модели
психологическое влияние
Issue Date: 2017
Publisher: БГУИР
Citation: Вайнштейн, Л. А. Информационные модели психологического влияния рекламы на потребителя / Л. А. Вайнштейн // BIG DATA and Advanced Analytics: collection of materials of the third international scientific and practical conference, Minsk, Belarus, May 3–4, 2017 / editorial board : М. Batura [et al.]. – Minsk : BSUIR, 2017. – С. 250-256.
Abstract: The analysis of various information models used in advertising. The role of various psychological mech- anisms and mental processes advertising effect on the user. Set out a comparative analysis of the effectiveness of different infor-mation
Appears in Collections:BIG DATA and Advanced Analytics. Использование BIG DATA для оптимизации бизнеса и информационных технологий (2017)

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