| DC Field | Value | Language |
|---|
| dc.contributor.author | Nguyen, P. N. | - |
| dc.contributor.author | Herman, L. U. | - |
| dc.date.accessioned | 2021-06-07T13:32:52Z | - |
| dc.date.available | 2021-06-07T13:32:52Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.citation | Nguyen, P. N. The implementation of psychological techniques in marketing / P. N. Nguyen, L. U. Herman // Проблемы экономики и информационных технологий : сборник тезисов и статей докладов 57-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 19-21 апреля 2021 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2021. – С. 299–309. | ru_RU |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/43934 | - |
| dc.description.abstract | The implementation of psychological techniques in marketing is presented in the paper. Special attention is paid to the following marketing tools: a portfolio, subscribers’ engagement, TikTok account, a discount system, and others. The authors stated the effectiveness of psychological techniques implementation in marketing in the example of their small business project. | ru_RU |
| dc.language.iso | en | ru_RU |
| dc.publisher | БГУИР | ru_RU |
| dc.subject | материалы конференций | ru_RU |
| dc.subject | digital marketing | ru_RU |
| dc.subject | psychological techniques | ru_RU |
| dc.title | The implementation of psychological techniques in marketing | ru_RU |
| dc.type | Статья | ru_RU |
| Appears in Collections: | Проблемы экономики и информационных технологий : материалы 57-й научной конференции аспирантов, магистрантов и студентов (2021)
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