| Title: | What attracts generation Z |
| Authors: | Tseluiko, A. D. |
| Keywords: | материалы конференций;generation Z;advertisement;demographic cohort |
| Issue Date: | 2021 |
| Publisher: | БГУИР |
| Citation: | Tseluiko, A. D. What attracts generation Z / A. D. Tseluiko // Проблемы экономики и информационных технологий : сборник тезисов и статей докладов 57-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 19–21 апреля 2021 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2021. – С. 340–341. |
| Abstract: | Recently we hear about Generation Z almost everywhere. Formally it’s people who were born between the late 1990s and early 2010s. A key thing to understand is that Generation Z is a digital native.
The article deals with the term of Generation Z, its role in contemporary marketing and user involvement, as well as with their preferences, tastes and distinct features. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/43946 |
| Appears in Collections: | Проблемы экономики и информационных технологий : материалы 57-й научной конференции аспирантов, магистрантов и студентов (2021)
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