https://libeldoc.bsuir.by/handle/123456789/56645| Title: | Advertising revolution: media signals are rewriting the rules of the game |
| Authors: | Shalesnya, O. I. |
| Keywords: | материалы конференций;advertising;TikTok |
| Issue Date: | 2024 |
| Publisher: | БГУИР |
| Citation: | Shalesnya, O. I. Advertising revolution: media signals are rewriting the rules of the game / O. I. Shalesnya // Актуальные вопросы экономики и информационных технологий : сборник тезисов и статей докладов 60-ой юбилейной научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 22–26 апреля 2024 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2024. – С. 777–778. |
| Abstract: | The paper deals with the evolution of advertising in the digital age and the role played by the popular TikTok platform and media signals in increasing the effectiveness of advertising campaigns. Three key signals have been studied - situation, visibility, and interaction - and their impact on attracting attention and connecting with audiences. The research shows that TikTok has a large and engaged audience, and the intelligent use o f media signals leads to a significant increase in the effectiveness of promotion. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/56645 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 60-й научной конференции аспирантов, магистрантов и студентов (2024) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Shalesnya_Advertising.pdf | 1.47 MB | Adobe PDF | View/Open |
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