| Title: | Website competitiveness analysis |
| Authors: | Piatrovich, Y. Y. |
| Keywords: | материалы конференций;marketing technologies;competitiveness;websites |
| Issue Date: | 2024 |
| Publisher: | БГУИР |
| Citation: | Piatrovich, Y. Y. Website competitiveness analysis / Y. Y. Piatrovich // Актуальные вопросы экономики и информационных технологий : сборник тезисов и статей докладов 60-ой юбилейной научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 22–26 апреля 2024 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2024. – С. 831–832. |
| Abstract: | The paper is devoted to the study of the role of marketing technologies in increasing the competitiveness of websites. Various aspects are
considered: analytics, targeted advertising, SEO, social media, e-commerce and other key elements of the modern marketing landscape. It
explores how various aspects of websites, including design, content, user experience, and marketing strategies, affect their ability to attract
and hold the attention of the audience. The main criteria for evaluating the quality of websites are also analysed. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/56668 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 60-й научной конференции аспирантов, магистрантов и студентов (2024)
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