| DC Field | Value | Language |
|---|
| dc.contributor.author | Kulesh, E. A. | - |
| dc.contributor.author | Smiekhovich, P. V. | - |
| dc.coverage.spatial | Минск | en_US |
| dc.date.accessioned | 2026-08-11T09:32:54Z | - |
| dc.date.available | 2026-08-11T09:32:54Z | - |
| dc.date.issued | 2026 | - |
| dc.identifier.citation | Kulesh, E. A. Adapting to the accelerating world: ai, information overload, and е-commerce / Е. А. Kulesh, P. V. Smiekhovich // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 62-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 13–17 апреля 2026 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2026. – С. 765. | en_US |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/65369 | - |
| dc.description.abstract | The paper examines three interconnected developments reshaping internet marketing from 2023 to 2026: the integration of artificial intelligence in consumer behaviour analysis, the paradox of information overload, and the structural transformation of e-commerce. It is argued that AI enables predictive audience understanding, excessive information reduces consumer decision quality, and e-commerce is evolving through social commerce, polarised pricing, and agentic transactions. Adaptation is identified as the defining professional skill of the era. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | БГУИР | en_US |
| dc.subject | материалы конференций | en_US |
| dc.subject | аrtificial intelligence | en_US |
| dc.subject | information overload | en_US |
| dc.subject | e-commerce | en_US |
| dc.subject | digital transformation | en_US |
| dc.subject | data processing | en_US |
| dc.subject | user experience | en_US |
| dc.title | Adapting to the accelerating world: ai, information overload, and е-commerce | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 62-й научной конференции аспирантов, магистрантов и студентов (2026)
|
