| Title: | E-reputation in the digital era: theoretical foundations, economic impact and strategic management based on AI |
| Authors: | Korol, A. V. |
| Keywords: | материалы конференций;electronic reputation;digital era;theoretical foundations;economic impact;strategic management;artificial intelligence;online branding |
| Issue Date: | 2026 |
| Publisher: | БГУИР |
| Citation: | Korol, A. V. E-reputation in the digital era: theoretical foundations, economic impact and strategic management based on AI / A. V. Korol // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 62-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 13–17 апреля 2026 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2026. – С. 750–751. |
| Abstract: | This paper explores the theoretical basis for online reputation as a critical strategic asset in the digital economy – it examines the ways of its formation and core structural components. The work gives a reader broad analyses of the practical impact of online reputation on the success of the company and its value as well as pays attention to Online Reputation Management (ORM) based on AI as a key instrument of shaping the image of an organisation in the Digital Era. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/65433 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 62-й научной конференции аспирантов, магистрантов и студентов (2026)
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