| Title: | Analytical tools in marketing: case of Automated Tender Data Collection System |
| Authors: | Grusha, М. V. |
| Keywords: | материалы конференций;marketing analytics;data analysis;big data;business intelligence systems;machine learning;automated data collection |
| Issue Date: | 2025 |
| Publisher: | БГУИР |
| Citation: | Grusha, М. V. Analytical tools in marketing: case of Automated Tender Data Collection System / М. V. Grusha // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 61-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 20–25 апреля 2025 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2025. – С. 661–664. |
| Abstract: | This article explores modern analytical tools and methods for processing big data in marketing. The study focuses on the role
of business intelligence systems, machine learning algorithms, and big data platforms in optimisng marketing decision-making. Additionally,
the paper presents the development process of an Automated Tender Data Collection System designed to streamline the retrieval and analysis
of procurement data. The main challenges encountered during development, such as handling dynamic web content and data filtering are
described along with their solutions. The findings highlight the importance of automation in marketing analytics and its impact on efficiency. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/60976 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 61-й научной конференции аспирантов, магистрантов и студентов (2025)
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