| Title: | Analysing the effectiveness of online advertising: economic indicators and trends |
| Authors: | Korbut, M. S. |
| Keywords: | материалы конференций;online advertising;advertising effectiveness;economic indicators;return on investment;click-through rate;conversion rate;customer acquisition cost;digital marketing;programmatic advertising;data privacy;personalised marketing |
| Issue Date: | 2025 |
| Publisher: | БГУИР |
| Citation: | Korbut, M. S. Analysing the effectiveness of online advertising: economic indicators and trends / M. S. Korbut // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 61-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 20–25 апреля 2025 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2025. – С. 678–681. |
| Abstract: | This article examines the effectiveness of online advertising through a comprehensive analysis of key economic indicators and
emerging trends. As digital marketing continues to evolve, understanding the impact of online advertising on consumer behavior and business
performance becomes increasingly critical. We investigate various metrics such as return on investment (ROI), click-through rates (CTR),
conversion rates, and customer acquisition costs, providing a quantitative framework for assessing advertising effectiveness. Additionally, we
explore the influence of technological advancements, such as artificial intelligence and machine learning, on optimising advertising strategies. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/60981 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 61-й научной конференции аспирантов, магистрантов и студентов (2025)
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