https://libeldoc.bsuir.by/handle/123456789/60985| Title: | Chatbots analysis and application in digital marketing |
| Authors: | Korolev, N. V. Klimovich, V. V. |
| Keywords: | материалы конференций;Chatbots;social media;technology;business |
| Issue Date: | 2025 |
| Publisher: | БГУИР |
| Citation: | Korolev, N. V. Chatbots analysis and application in digital marketing / N. V. Korolev, V. V. Klimovich // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 61-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 20–25 апреля 2025 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2025. – С. 652–655. |
| Abstract: | This paper explores the transformative role of chatbots in digital marketing, emphasising their effectiveness in enhancing customer satisfaction, streamlining operations, and facilitating personalised interactions. It examines the benefits o f chatbot implementation, such as custom er support, lead generation, and operational efficiency, while addressing potential challenges, including limitations in understanding complex queries and the need for ongoing maintenance |
| URI: | https://libeldoc.bsuir.by/handle/123456789/60985 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 61-й научной конференции аспирантов, магистрантов и студентов (2025) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Korolev_Chatbots.pdf | 161.53 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.