| Title: | Gamification as an effective method for managing user engagement in mobile applications |
| Authors: | Sablina, A. I. |
| Keywords: | материалы конференций;gamification;user engagement;motivation;mobile apps;game elements;points;badges;leaderboards;psychological needs;health apps;educational apps;productivity apps;competition;autonomy;competence;relatedness;personalised gamification |
| Issue Date: | 2025 |
| Publisher: | БГУИР |
| Citation: | Sablina, A. I. Gamification as an effective method for managing user engagement in mobile applications / A. I. Sablina // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 61-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 20–25 апреля 2025 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2025. – С. 684–687. |
| Abstract: | This article examines the concept of gamification in mobile apps, focusing on how game elements like points, badges,
leaderboards, and challenges enhance user engagement and motivation. It covers the application of gamification in sectors such as health,
education, and productivity, explaining its impact on user behaviour through psychological principles like competence, autonomy, and
relatedness. The article also highlights the potential risks of poorly designed gamification systems and emphasises the importance of tailoring
gamified experiences to different user groups to ensure long-term engagement and success in mobile app development. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/60988 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 61-й научной конференции аспирантов, магистрантов и студентов (2025)
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