https://libeldoc.bsuir.by/handle/123456789/65369| Title: | Adapting to the accelerating world: ai, information overload, and е-commerce |
| Authors: | Kulesh, E. A. Smiekhovich, P. V. |
| Keywords: | материалы конференций;аrtificial intelligence;information overload;e-commerce;digital transformation;data processing;user experience |
| Issue Date: | 2026 |
| Publisher: | БГУИР |
| Citation: | Kulesh, E. A. Adapting to the accelerating world: ai, information overload, and е-commerce / Е. А. Kulesh, P. V. Smiekhovich // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 62-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 13–17 апреля 2026 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2026. – С. 765. |
| Abstract: | The paper examines three interconnected developments reshaping internet marketing from 2023 to 2026: the integration of artificial intelligence in consumer behaviour analysis, the paradox of information overload, and the structural transformation of e-commerce. It is argued that AI enables predictive audience understanding, excessive information reduces consumer decision quality, and e-commerce is evolving through social commerce, polarised pricing, and agentic transactions. Adaptation is identified as the defining professional skill of the era. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/65369 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 62-й научной конференции аспирантов, магистрантов и студентов (2026) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kulesh_Adapting.pdf | 170.17 kB | Adobe PDF | View/Open |
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