https://libeldoc.bsuir.by/handle/123456789/65384| Title: | AI-generated pictures in digital marketing and consumer perception |
| Authors: | Ramaniuk, Y. I. |
| Keywords: | материалы конференций;digital marketing;consumer perception;artificial intelligence;visual content;marketing strategies;visual impact;digital advertising |
| Issue Date: | 2026 |
| Publisher: | БГУИР |
| Citation: | Ramaniuk, Y. I. AI-generated pictures in digital marketing and consumer perception / Y. I. Ramaniuk // Актуальные вопросы экономики и информационных технологий : сборник материалов докладов 62-й научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 13–17 апреля 2026 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2026. – С. 780–782. |
| Abstract: | This paper investigates consumer reactions to AI-generated versus authentic photographic imagery across three marketing sectors. A survey of 37 students revealed a consistent preference for authentic photography in terms of perceived realism and purchase intent. The study concludes that AI-generated visuals carry a measurable trust risk in advertising, while AI tools remain highly effective in supporting analytical and operational marketing functions. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/65384 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 62-й научной конференции аспирантов, магистрантов и студентов (2026) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Ramaniuk_AI_generated.pdf | 241.84 kB | Adobe PDF | View/Open |
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