https://libeldoc.bsuir.by/handle/123456789/43934| Title: | The implementation of psychological techniques in marketing |
| Authors: | Nguyen, P. N. Herman, L. U. |
| Keywords: | материалы конференций;digital marketing;psychological techniques |
| Issue Date: | 2021 |
| Publisher: | БГУИР |
| Citation: | Nguyen, P. N. The implementation of psychological techniques in marketing / P. N. Nguyen, L. U. Herman // Проблемы экономики и информационных технологий : сборник тезисов и статей докладов 57-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 19-21 апреля 2021 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2021. – С. 299–309. |
| Abstract: | The implementation of psychological techniques in marketing is presented in the paper. Special attention is paid to the following marketing tools: a portfolio, subscribers’ engagement, TikTok account, a discount system, and others. The authors stated the effectiveness of psychological techniques implementation in marketing in the example of their small business project. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/43934 |
| Appears in Collections: | Проблемы экономики и информационных технологий : материалы 57-й научной конференции аспирантов, магистрантов и студентов (2021) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Nguyen_The.pdf | 87.14 kB | Adobe PDF | View/Open |
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